My email to Arnott’s

by Haught 2 Comments
Image by: penguincakes, flickr

Image by: penguincakes, flickr


Last week, someone contacted me.

The end.

Not really. That was a little joke.

The person who contacted me was Haughtmaniac, Andrea Chick.

She wrote:

Are you familiar with Arnott’s BBQ Shapes? Of course you are! Who hasn’t copped a mouthful of red and green sprinkles as they dived in for the last remaining morsels in the bottom of the bag?

Have you had one lately?

They are NEW AND IMPROVED! Well, at least that is what they say on the pack. New, yes. Improved…um…well there appears to be revulsion and revolt afoot from the feedback I have read on the Arnott’s Shapes facebook page.

Please help Arnott’s. Please help us all.

I considered myself commissioned.

Unfortunately, I didn’t put the email together as quickly as I should have and in the intervening period, the Great Shapes War of 2016 had already been fought and won – or in Arnott’s case, lost.

I decided it was better to write late than never.


How to write a mission statement

How to write a mission statement


Although I’m best known as perhaps the best blogger in the southern hemisphere, a columnist, raconteur, literary master, social justice crusader, sartorial paragon, steamboat captain, pen-and-ink artist,  consumer advocate, curmudgeon, letter writer, copywriter, sex symbol, myki sceptic, long-suffering Melbourne Football Club supporter, linguist, Weis’ lover, wit, social media megastar, alpine strawberry farmer, custard doughnut aficionado, corporate communications observer, botanist, northern Melburnian, former blimp manufacturer and poet, my true passion is teaching.

I love to pass on my expertise to those who possess less experience, genius and general brilliance than I do. If that sounds like you (if it doesn’t, you’re probably being a bit arrogant), I invite you to delight in my wisdom on writing mission statements:… Read the rest