Yesterday, the CEO of the department store Myer, Bernie Brooks is said to have told a business conference that an increase in the Medicare levy to help fund the National Disability Insurance Scheme (NDIS) would be bad for their business. He said that the $350 per year that an average-income earner would pay towards the NDIS under the proposed funding model “is something they would have spent with us”.

I’m weighing into this discussion relatively late: the response since about 3pm yesterday, on social media and beyond, has been pretty epic. Myer realised this morning that things were getting out of hand and crafted this exemplar of corporate communication, hilariously mentioning that one of the reasons they were opposed to the increase in the levy was that it might lead to “negative consumer sentiment”.

So, belatedly, here’s my email to Myer’s exalted leader:

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