The MetroSuccessual campaign

MetroSuccessualsI am, if nothing else, an advertising aficionado. In the past, I’ve been known to be quite critical of some recent Australian advertising – a bourbon commercial, a fast food campaign and a bank poem come immediately to mind – but there is one campaign that has captured my imagination, held it captive on the top level of a tastefully renovated warehouse and brought it craft beer and pretzels.

It’s the MetroSuccessual campaign and I’m worried that it’s not getting the exposure it should. Take a browse through the ads below and feel free to share them about your social network. I’m sure the ad agency responsible would be thankful for the extra traction or leverage or torque or whatever they call it these days.

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An ode to cant

I’m pretty sure every single blogger in Australia has had a crack at parodying the ‘Ode to can’ poem in the Commonwealth Bank TV commercial featuring Toni Collette.

In fact so many people have seen the ad, found it irksome, and decided to take the piss out of it, that there’s a very good chance the poem below has at some time been uttered, if not published, verbatim by at least four separate people in the last ten days.

But who said Haught Feelings was original?

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My email to Jim Beam

Recently, you might have seen an ad for an alcoholic beverage company where young men and women shout noises at the top of their voices…

…and that’s it. That’s the ad in its entirety.

You know the one…

Recently, I’ve heard some disappointing discussions revolving around the ad and have often found myself the lone voice of reason, defending their subversiveness, wit and poignant underlying message, among a group of up to a dozen irrational halfwits.

This being the case, I decided to write a letter of support to Jim Beam. It went a little something like this:

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