How good words turn bad

buzzwords wasteland

The items that we now categorise as weasel words, wank language and corporate buzzwords weren’t always the indefensible, indecipherable brain-slop of desk-shackled keyboard tappers.

Almost every single one began as a word or term that didn’t make you want to chainsaw it alive and throw its corpse into an abandoned quarry.

Some were very good words: think of bespoke, curate and granular.

Some were not quite so pleasing to look at or say, but had delightful original meanings: think of journey, storytelling or kicking goals.

And some were fairly plain but serviceable: think of action (the noun), drive and disrupt

Each of them has succumbed. Action has become an entirely unnecessary verb. Journey, drive and disrupt have reached epidemic proportions and have lost almost all meaning to the point where “Let’s drive a disruption journey” would now be considered a perfectly legitimate (possibly an “innovative”) sentence in many offices. Storytelling is what a lot of people who can’t tell stories profess to do exceptionally well these days. Etc, etc. 

Yes, each of the has succumbed, but not in a single, fell swoop. Instead they have succumbed in a relatively lengthy process of bollocksification. It can take many forms, but it usually goes something like this:… Read the rest

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The Haught guide to “downsizing”

Downsizing virabbits
Euphemisms are like rabbits. Actually, they’re like viruses. Oh, let’s just say they’re like virus-rabbit hybrids. Virabbits.

They’re small and fluffy and sometimes even comforting to be around (don’t tell me you haven’t ever wished you could stroke a little grey euphemism’s ears). For this reason, people underestimate them and the next thing they know they’ve spread with astounding speed and they’re everywhere.

Euphemisms are also very good at mutating. Just when you think you’ve become immune to one, a new strain emerges.

Take the euphemism ‘downsizing’, for example. … Read the rest

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The Haught guide to “driving”

Driving value and efficiencies

If you’re reading this having set out with me on the Haught journey right back at the start – the very first post – thank you. You’ll no doubt remember that I long ago compared modern journeys to the wonderful (although admittedly futile) adventures that took place in the 1970s Japanese TV series, Monkey. (I think of you, dear reader, as my loyal, lascivious and temperamental Pigsy.)

You’ll no doubt also remember that I have already removed obstacles on your path to better in-office (and, let’s be honest, in-life) communication by revealing to you most useful words in the English language.

In the category of Most Outstanding Noun, the incomparable “learnings”.

In the category of Most Outstanding Adjective, the unimpeachable “strategic”.

And now for the blue riband Most Outstanding Verb.

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