Content Officer business card

I was referred to an article the other day titled ‘31 awesome ways to improve your fitness’. Number one was “Make your workout as awesome as you can.”

There was no elaboration.

I didn’t get past number 4.

What’s that got to do with the price of milk?

Well, what I’m referring to above is a form of content. Exceptionally bad content. But that’s just one example. What is content in a more general sense? For the answer to that question, I went to one of the world’s foremost experts on the subject: me.… Read the rest