Haught Take: Personal Branding

In 2017, personal branding has earned a special significance in the world. It’s at least as important to humans as a healthy endocrine system and will presumably one day replace our need for a beating heart. 

It’s also a complex subject, and I’ve taken that complexity into account when fashioning my rules for improving your personal brand. This is one you might want to set aside a good 45 minutes to read:

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The Haught guide to “deep dives”

deep dive

I’m all for metaphors. If variety is the spice of life then metaphors are the smoked paprika of language. I just made a metaphor out of a metaphor; that’s how highly I regard them.

But my veneration for the figurative extends only so far.

Like so many things sucked into the corporate vortex, metaphors become significantly less delectable once appropriated by the Organisational and Regulatory Group for Aligned and Strategic Management (ORGASM), or whatever the central workplace buzzword creation committee is called in your region.

Here’s an example.

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