Haught Take: Personal Branding

In 2017, personal branding has earned a special significance in the world. It’s at least as important to humans as a healthy endocrine system and will presumably one day replace our need for a beating heart. 

It’s also a complex subject, and I’ve taken that complexity into account when fashioning my rules for improving your personal brand. This is one you might want to set aside a good 45 minutes to read:

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The Haught guide to “journeys”

I don’t ask much from you, dear reader, so when I tell you today that I have a task for you, I’d appreciate it if you take it seriously, complete it assiduously and then report back in detail on your findings.

Here’s the task. After reading this article, keep in mind the word “journey” and take note of every time someone uses it in the non-going-for-a-long-walk-holding-a-crooked-piece-of-wood sense.

My hypothesis is that you’ll hear it around three thousand times every four hours.

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