In 2017, personal branding has earned a special significance in the world. It’s at least as important to humans as a healthy endocrine system and will presumably one day replace our need for a beating heart.
Read MoreOnly the true innovator understands this cruel truth.
Read MoreOther traditional insults and pointed adjectives aren’t even close: fuck, shit, motherfucking, corporal javelin. Pff. My grandma uses all of them. And she’s dead. She just shouts them from her grave as an animated skeleton.
Read MoreThe items that we now categorise as weasel words, wank language and corporate buzzwords weren’t always the indefensible, indecipherable brain-slop of desk-shackled keyboard tappers. Almost every single one began as a word or term that didn’t make you want to chainsaw it alive and throw its corpse into an abandoned quarry.
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I’m all for metaphors. If variety is the spice of life then metaphors are the smoked paprika of language. I…
Read MoreOne day, in the not too distant future people will be coming home from work telling their partners “Love – I was permanently de-salaried today because the company’s optimaligning has led to my role being seajourneyed.”
Read MoreIn this ultra-cynical age, the word ‘panacea’ has been splashed with negative connotations. The 21st century has no time for…
Read More“Moving forward” (aka “going forward”) seems as popular today as when it first burst on to the corporate scene like an alien out of an unimportant character’s chest.
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In the past few years I’ve heard of accounts-receivable journeys, efficiency-optimisation journeys, even an ergonomic-chair-height reduction journey.
Read More“It’s a beautiful thing, the destruction of words.” At least that’s what the character Syme from George Orwell’s Nineteen Eighty-Four reckons. Syme…
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