Haught Take: Personal Branding

In 2017, personal branding has earned a special significance in the world. It’s at least as important to humans as a healthy endocrine system and will presumably one day replace our need for a beating heart. 

It’s also a complex subject, and I’ve taken that complexity into account when fashioning my rules for improving your personal brand. This is one you might want to set aside a good 45 minutes to read:

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Haught Take: is the rudest word “cunt”?

I’ve just got on to the The Allusionist, the best words-related podcast I’ve found. I highly recommend it.
 
I decided to start from the beginning and the fourth episode from back at the start of 2015 is all about profanity. Host Helen Zaltzman takes a poll on what people think is the rudest word in the language and the winner by a long way is “cunt”.
 
It got me thinking about what I consider to be the most offensive item in the modern Australian lexicon.
Read the rest
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ParentHaught: “UH-OH!”

Uh-Oh!

The other day my wife, my daughter (Lucy) and I were coming home from a walk. We went via a cricket oval.

It was late afternoon and a game had just finished. We passed the pavilion and began to climb the hill towards our house when we all noticed a cricketer having a wizzle up against a fence of a nearby house.

He wasn’t particularly well hidden – there was just a barely living clump of bush obscuring his dude – but we probably wouldn’t have noticed him had it not been for the fact he was emitting wind with gay abandon.… Read the rest

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“Grandpa, what was Agile Methodology?”

Grandpa and grandson - wind

“Grandpa, what was Agile Methodology?”

“Ah, that’s a very good question, kiddo.”

“And…?”

“And what?”

“And what’s the answer?”

“The answer to what?”

“My question.”

“About what?”

“About Agile Methodology.”

“Oh. Oh… that. I thought you were talking about the other thing.”

“What thing?”

“The… thing… with… about… the… the… bi-… about… Biff… Pelican. Biff Pelican.”

What?! No!”

“Well it’s a funny story, actually. I used to have this weblog. And -”

“I was asking about Agile Methodology.”

“No. No. Of course you were.”… Read the rest

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“How’s working at McDonald’s going for you?”

Edgar McDonald's

[At a party.]

“So what do you do for a living, Johnson?”

“Uh… it’s Jonathan… I’m a… well, a writer.”

“A writer? You write books? Novels?”

“No, no, no. No. Definitely not.

“No.”

“But I do write a little thing… a little columny thing… in the paper.”

“The local paper? Well that’s nice.”

“No. The Age. And The Sydney Morning Herald. And some other ones online.”

“Oh. What do you write about?”

“Well… I dunno… stuff.”

“Stuff? As in auction prices?”

“Auction pri-? What? No. Stuff like work, life in the corporate world, management buzzwords.”

“Give me an example of one of these columns of yours.”

“Well… um… for instance… I might talk about how difficult this conversation can be.”

“Which conversation?”

“The one we’re having now. The one that starts with ‘So what do you do, Jonathan?’ ”

“Sounds fascinating. And what did you do at uni to qualify you to be a columnist?”

“Well, I’m not really… I did Arts. A Bachelor of Arts.”

“Oh. A Bachelor of Arts? Oh! Wow! How’s working at McDonald’s going for you?”

“No. Remember. Five seconds ago, I told you I don’t work at McDonald’s.”

“You did. You did. That’s right.… Read the rest

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Haught Take: inspirational quotes

Awesomness quote

Hello and welcome to the first ever Haught Take.

Hang on – what’s a Haught Take?

Do you want to know what annoys me about the ‘inspirational’ memes and quotes that do the rounds on Facebook and LinkedIn? Well, their preposterous oversimplification of the human condition, obviously. But also their ubiquity.

There are so many and they seem to be everywhere, turning social media feeds into ultra-efficient production lines of trite platitudes.… Read the rest

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